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Research papers

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: A. E.V. Dent, C. J. V. Dent
June 15, 1994
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Citation

Dent and Dent (1994a, June 15). Is our data credible?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-our-data-credible-